WEIM Changes

[Dan.Strassberg]

It's a BAD positioner! Not only is "the heart of New England's Pulse"
quite a mouthful, it is ambiguous. What they mean is "the Pulse of the
heart of New England," which is one word and one syllable longer but
is unambiguous. However, in the station's version, you can also
interpret pulse as referring to just heart, which makes some sense
(after all a living heart does produce a pulse). But thinking of heart
in that sense does not--for me at least--suggest Worcester County and
environs. In fact, the first few times I read the slogan, I asked
myself what New England's Pulse was and why the station should be the
heart of it. So. if I had a vote, which I obviously don't, I'd choose
the version with the extra syllable.

-----
Dan Strassberg (dan.strassberg@att.net)
eFax 1-707-215-6367

----- Original Message ----- 
From: <mrschuyler@aol.com>
To: <boston-radio-interest@lists.BostonRadio.org>
Sent: Wednesday, April 08, 2009 8:18 AM
Subject: WEIM Changes


> The Blend always promoted its website as i1280.com. Typing that URL
> takes you to WEIM.com, which has been only partially changed over to
> the new calls and "Pulse" nickname. Still plenty of Blend graphics
> and the old music lineup (John Tesh, Billy Bush).
>
> Ben Parker and Scott May are on the air?this morning as usual. New
> lineup will be "talk all day, sports all night:"
> Parker & May local Morning Show
> Brian & the Judge
> John Gibson
> Sean Hannity
> Fox Sports (following Red Sox)
>
> "The new 1280 WPKZ, the Heart of New England's Pulse" is quite a
> mouthful. Good luck getting the locals to swallow that one. Seems to
> me they persisted in calling the station WEIM (if they refered to it
> at all) and never adopted the Blend moniker. As for the new calls,
> maybe the proliferation of WEEI soundalikes prompted the change. But
> there's no Fitchburg ratings book (not even a Pulse report!) and
> they only used WEIM at the TOH, so...
>
> Plus, instead of "Fitchburg-Leominster," the new legal ID is WPKZ
> Fitchburg-Worcester. Mr. Parker? Reality's calling on line one.
>
>
> --jim schuyler