WEIM Changes

[mrschuyler@aol.com]

The Blend always promoted its website as i1280.com. Typing that URL takes you to WEIM.com, which has been only partially changed over to the new calls and "Pulse" nickname. Still plenty of Blend graphics and the old music lineup (John Tesh, Billy Bush). 

Ben Parker and Scott May are on the air?this morning as usual. New lineup will be "talk all day, sports all night:"
Parker & May local Morning Show
Brian & the Judge
John Gibson
Sean Hannity
Fox Sports (following Red Sox)

"The new 1280 WPKZ, the Heart of New England's Pulse" is quite a mouthful. Good luck getting the locals to swallow that one. Seems to me they persisted in calling the station WEIM (if they refered to it at all) and never adopted the Blend moniker. As for the new calls, maybe the proliferation of WEEI soundalikes prompted the change. But there's no Fitchburg ratings book (not even a Pulse report!) and they only used WEIM at the TOH, so...

Plus, instead of "Fitchburg-Leominster," the new legal ID is WPKZ Fitchburg-Worcester. Mr. Parker? Reality's calling on line one.


--jim schuyler