Kurtz, Wash Post: Rush's ratings bump real (12+)

[Mark Laurence]

On Wednesday, April 01, 2009, at 02:23PM, "Laurence Glavin" <lglavin@mail.com> wrote:
>>----- Original Message -----
>>From: "Mark Laurence" 
>>To: "Bob Nelson" 
>>Cc: "BostonRadio Mailing List" 
>>Subject: Re: Kurtz, Wash Post: Rush's ratings bump real (12+)
>>Date: Wed, 01 Apr 2009 12:53:43 -0400
>
>>No bump here for Rush. In February, his 25-54 AQH numbers are down 
>>7% from January, in 9th place. His 12+ numbers are flat (down 100 
>>people, actually), in 6th place. Howie's numbers are way higher 
>>than Rush, as are WBUR's and WEEI's drivetimes.
>
>Where are you getting these numbers?  According to radioandrecords.com
>and radio-info.com, Boston PPMs have been embargoed.  The only newspaper
>source covering radio, Jessica Heslam in the Chicopee Herald, hasn't 
>run a recent column on the latest ratings.

I asked an Arbitron rep about this so-called embargo, and it appears the trades are not using the term accurately.  They may be referring to the "pre-currency" nature of the January and February books.  The first two months of PPM books are restricted from use in negotiating sales contracts.  I work at Magic and have access to the numbers.  You can read all about Arbitron's copyright policies here: http://www.arbitron.com/downloads/Copyrights.pdf .  Specifically they say "don’t post any rankers except 12+, with estimates. Rankers without estimates are okay."