Kurtz, Wash Post: Rush's ratings bump real (12+)

Sid Schweiger sid@wrko.com
Wed Apr 1 14:42:33 EDT 2009


>>According to radioandrecords.com
and radio-info.com, Boston PPMs have been embargoed.  The only newspaper
source covering radio, Jessica Heslam in the Chicopee Herald, hasn't
run a recent column on the latest ratings.<<

Boston PPMs are NOT embargoed.  They are what's known as "pre-currency"...IOW, not for public release until the time when the Winter book under the diary system would have been released.  At that time the 6+ numbers will be routinely released to the public, just as the 12+ numbers were under the diary system.  AFAIK Arbitron is using this procedure in all PPM markets, as they are moved over from diaries.

Sid Schweiger
IT Manager, Entercom New England
20 Guest St / 3d Floor
Brighton MA  02135-2040


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