Uncle Dale's replacement...

Brian Vita brian_vita@cssinc.com
Fri Sep 19 16:23:00 EDT 2008

> Sean Smyth wrote:
> >> If I were in Ted Jordan's shoes, I'd almost be thinking at this
> >> point about moving WBZ from 103 AM to 103 FM and using Lobel as a
> >> building block to do sports on 1030...but, hey, it's been almost 12
> >> years since I walked out the door at 1170 SFR, so what do I know?
> >
> > But then that runs to the opposite of what operators are doing in
> > many markets, taking sports off AM and moving to FM. Then again, not
> > every stick is WBZ...
> The real trend is news and talk to FM, and if we assume WBZ continues
> to
> be king of the revenue/ratings hill, the theory is that moving it to FM
> would make it more visible to a younger demo...whereas in Boston, the
> sports audience will presumably find you no matter where you are on the
> dial.
> The model here is Phoenix, where Bonneville moved news-talk KTAR from
> 620 to 92.3, then went sports on 620.
> Of course, the threat is that as soon as CBS makes a move like this,
> Entercom pulls the trigger and puts WEEI on 97.7 or 93.7 (or finally
> closes the deal for 99.5...)

[Brian Vita] And then AM becomes the real home for the dead with ethnic and
dollar a holler programming filling the void.

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