Arbitron/PPM

[Garrett Wollman]

<<On Fri, 03 Oct 2008 15:22:00 -0400, Roger Kirk <rogerkirk@ttlc.net> said:

> It would appear that NY Attorney General Andrew Cuomo feels Arbitron has 
> engaged in "unlawful and deceptive acts & practices" in its marketing 
> and planned commercialization of the PPM methodology.

> Is this really that bad or just a tempest in a teapot?

I think, just this once, that it's probably just political
grandstanding.  'Tis the season, after all.  Disclaimer: I haven't
seen the complaint.

I don't expect this to slow down the rollout in other markets.

-GAWollman