Arbitron/PPM

Roger Kirk rogerkirk@ttlc.net
Fri Oct 3 15:22:00 EDT 2008


It would appear that NY Attorney General Andrew Cuomo feels Arbitron has 
engaged in "unlawful and deceptive acts & practices" in its marketing 
and planned commercialization of the PPM methodology.

Is this really that bad or just a tempest in a teapot?




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