Sunday Nights on WBZ, WBZA in 1929

[Donna Halper]

At 11:43 PM 5/12/2008, Garrett Wollman wrote:

>  There aren't many of the classic American
>literary magazines left any more.  It used to be that every publisher
>had one (to promote its authors);

Today, the closest we get is New Yorker, maybe Esquire, maybe New 
Republic or Harpers.  But all of those literary magazines also 
promoted or sponsored radio shows back then... One of the magazines 
that did really well using the show as a vehicle for keeping the name 
of their magazine in front of everyone was Time, which their widely 
praised "March of Time" weekly radio news magazine.  Literary Digest 
also sponsored a weekly show... and for a while, so did Radio Digest, 
a fan magazine about the stars and shows in broadcasting... The 
Depression killed off Literary Digest, and Radio Digest too... but of 
course, Time survived.