WMUR

[A. Joseph Ross]

On 21 Mar 2008 at 10:09, Kevin Vahey wrote:

> We must have driven ABC crazy. If we delayed running a network show
> and since we could not tape it in color they would send us a 16mm
> print with the commercials spliced in as we did have a color film
> chain.
 
I don't believe ABC did much (or perhaps any) color broadcasting 
until the mid-to-late 1960s.  For a long time NBC was the only 
network pushing color.  

The way I heard it (and I'm sure Donna has much more definitive 
information), around 1965 or so, the statistics began to show that 
color made a difference in ratings.  At that point, CBS abruptly 
changed to all color for its fall season, even re-shooting some 
pilots.  As long as ABC was one of two networks not doing color, they 
stayed that way, but when CBS changed, ABC didn't want to be the only 
network not doing color and finally spent the money to change over.

-- 
A. Joseph Ross, J.D.                           617.367.0468
 92 State Street, Suite 700                   Fax 617.507.7856
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