Can Citadel Broadcasting survive?

[Sid Schweiger]

>>How does WABC (AM) work without being tied
into a strong TV station such as WABC-TV? Surely, it can, but it's
nowhere near as efficient or strong, one would think.<<

It does just fine, thank you, and has for decades.  As someone who worked for ABC in the 1970s, it was obvious even then that the brand of each station was powerful enough by itself to carry it strongly in the marketplace without having to rely on the other.  Remember too that even back then, TV stations were rarely identified by their viewers by call sign.  How often does anyone claim to have watched "The Tonight Show" on WHDH-TV?

You have to get your head out of the broadcasting business mindset and think like a viewer/listener.  They don't care what company is producing the programming they want, what company owns what stations or how those stations are identified.  They only know how and where to find what they want.  On TV, their favorite programming is tied to a channel number.  On radio, it's a dial position.  Other countries don't have the strict legal-ID rules that we have, and their listeners/viewers have no trouble at all finding the programming they want.




Sid Schweiger
IT Manager, Entercom New England
WAAF/WEEI/WEEI-FM/WKAF/WMKK/WRKO/WVEI/WVEI-FM
20 Guest St / 3d Floor
Brighton MA  02135-2040
P: 617-779-5369
F: 617-779-5379
E: sid@wrko.com