Can Citadel Broadcasting survive?
Kevin Vahey
kvahey@comcast.net
Sat Mar 1 23:34:02 EST 2008
Sid
Still you have to concede that Channel 4 got a bump in the last year
when they went back to using WBZ in the newscast and don't even
include the number 4 in the logo.
It has baffled me that in New York and Chicago where CBS has very
strong AM news operations their local TV news lags badly. Most viewers
do not connect CBS2 with WCBS WINS or WBBM
On Sat, Mar 1, 2008 at 11:20 PM, Sid Schweiger <sid@wrko.com> wrote:
>
> >>How does WABC (AM) work without being tied
> into a strong TV station such as WABC-TV? Surely, it can, but it's
> nowhere near as efficient or strong, one would think.<<
>
> It does just fine, thank you, and has for decades. As someone who worked for ABC in the 1970s, it was obvious even then that the brand of each station was powerful enough by itself to carry it strongly in the marketplace without having to rely on the other. Remember too that even back then, TV stations were rarely identified by their viewers by call sign. How often does anyone claim to have watched "The Tonight Show" on WHDH-TV?
>
> You have to get your head out of the broadcasting business mindset and think like a viewer/listener. They don't care what company is producing the programming they want, what company owns what stations or how those stations are identified. They only know how and where to find what they want. On TV, their favorite programming is tied to a channel number. On radio, it's a dial position. Other countries don't have the strict legal-ID rules that we have, and their listeners/viewers have no trouble at all finding the programming they want.
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