Oldies

[SteveOrdinetz]

On 7/28/08, David Tomm <nostaticatall@charter.net> wrote:
> Oldies has evolved into Classic Hits in many markets.  Stations like
> WCBS-FM/New York have shifted focus to a primarily 70's based format with a
> few mid to late 60's and compatible 80's tracks included for spice.  There's
> absolutely nothing before 1964 on most "oldies" stations nowadays.  Even
> Scott Shannon's True Oldies format isn't going back as far musically as it
> once did.  The format has had to evolve in order to stay relevant in the
> 25-54 demo.
>
> The strange thing is, the money demos aren't listening to classic hits, even
> with the changes.  Here in Boston, believe it or not, Kiss 108 and Jam'n
> 94.5 do very well in that demo, which is unusual.  Current-based hit
> stations normally target 18-34, but it seems even 40 somethings are
> listening to them recently.  My wife is 42 and she bounces back and forth
> between WXKS-FM and WJMN.   She won't even tune in Mix or Magic, never mind
> 103.3.  Too old, she says.  This is not a local phenomenon either.

I'm out of the so-called "money demo" these days, and even I rarely
listen to gold-based formats.  Pre-1964 oldies--forget it!!  Even
classic rock/classic hits (roughly 1967-thru-1980) sounds kind of
dated to me.  Guess I'm one "pushing 60" geezer who still likes
relatively comtemporary music.