WLFE St. Albans to "pure rock"

[Cooper Fox]

If they did try that, it would not be the first time.  Back in 2002, when WXAL began simulcasting with WLKC we were told that the plan was to take on WXXX (ALICE) head on.  Based on what I had seen/heard in the past, I had to stifle my laughter.  I'm sure it can be done, but not with the plan they had laid out.

> 
> > I personally think a direct CHR competitor to WXXX (95
> > Triple X) would've been a better and more
> profitable
> > choice, but we will see how this shakes out.
> 
> 
> I'm not so sure about that.  Triple-X has been in the
> format for a long time, and last time I heard them I thought
> they were doing a very good job.  I think they'd be a
> tough competitor to knock off.
> Also, CHR is not an easy format to sell...despite for the
> most part these days being an 18-34 female format, it still
> has a teen image, which is hard to pitch to advertisers.