Arbitron's sampling methodology isFARmoreimportantthanMrorMrsDePetro's misdeeds

[Sid Schweiger]

>>> For all the hyperbolic criticism that Arbitron creates, both in and
> out of the media business, no one has come up with a better method
> that the media, advertisers and agencies will accept.

ITYM "pay for".<<

Of course.  That's the name of the game.

Sid Schweiger
IT Manager, Entercom New England
WAAF/WEEI/WEEI-FM/WKAF/WMKK/WRKO/WVEI/WVEI-FM
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Brighton MA  02135-2040