FW: Arbitron's sampling methodology isFARmoreimportantthanMrorMrsDePetro's misdeeds

[Sid Schweiger]

>>You could certainly have six PPM's sitting on the
kitchen table in front of one radio tuned to WPRO. And you could then
place the six devices in an attache case and take them all to work,
thus satisfying the built-in accelerometers that the units had not
been sitting undisturbed for six hours or more.<<

Wrong.  The time during which they must be moved is far less than six hours, and in fact the time they are in motion is directly related to how much money is paid to respondents.

http://www.arbitron.com/portable_people_meters/home.htm

While the green light on the PPM is out (indicating no movement), no listening is recorded and no money paid to respondents.  You cannot park the PPM in front of a radio for any significant length of time and expect it to record listening.  It must be moved often.

Please spend some time with the facts before labeling something "absurd."

Sid Schweiger
IT Manager, Entercom New England
WAAF/WEEI/WEEI-FM/WKAF/WMKK/WRKO/WVEI/WVEI-FM
20 Guest St / 3d Floor
Brighton MA  02135-2040