Arbitron's sampling methodology isFARmoreimportantthanMrorMrsDePetro's misdeeds

Brian Vita brian_vita@cssinc.com
Sat Aug 23 18:28:27 EDT 2008


> >>You could certainly have six PPM's sitting on the
> kitchen table in front of one radio tuned to WPRO. And you could then
> place the six devices in an attache case and take them all to work,
> thus satisfying the built-in accelerometers that the units had not
> been sitting undisturbed for six hours or more.<<
> 
> Wrong.  The time during which they must be moved is far less than six
> hours, and in fact the time they are in motion is directly related to
> how much money is paid to respondents.
> 
I guess that we're back to the paint can shaker again.  Five minutes on that
thing and I'll be rich.
[Brian Vita] 




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