Arbitron's sampling methodology isFARmoreimportantthanMrorMrsDePetro's misdeeds

Garrett Wollman
Sun Aug 24 12:46:39 EDT 2008

<<On Sat, 23 Aug 2008 21:22:20 -0400, Sid Schweiger <> said:

> For all the hyperbolic criticism that Arbitron creates, both in and
> out of the media business, no one has come up with a better method
> that the media, advertisers and agencies will accept.

ITYM "pay for".


More information about the Boston-Radio-Interest mailing list