Arbitron's sampling methodology isFARmoreimportantthanMrorMrsDePetro's misdeeds
Garrett Wollman
wollman@bimajority.org
Sun Aug 24 12:46:39 EDT 2008
<<On Sat, 23 Aug 2008 21:22:20 -0400, Sid Schweiger <sid@wrko.com> said:
> For all the hyperbolic criticism that Arbitron creates, both in and
> out of the media business, no one has come up with a better method
> that the media, advertisers and agencies will accept.
ITYM "pay for".
-GAWollman
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