Arbitron's sampling methodology isFARmoreimportantthanMrorMrsDePetro's misdeeds

[Dan.Strassberg]

That is an ABSURD and completely inaccurate statement!!! As I said in
the post that started the enture thread here, the point about
Arbitron's invalid sampling methodology is as true for the PPM as it
is for diaries. If Arbitron can send six diaries to one address, they
can send six meters to one address. The media-affiliated recipient of
the six meters would have to be a bit more clever about how to
improperly use the six devices than would the media-affiliated person
who received the six diaries, but a little ingenuity is all that would
be necessary. You could certainly have six PPM's sitting on the
kitchen table in front of one radio tuned to WPRO. And you could then
place the six devices in an attache case and take them all to work,
thus satisfying the built-in accelerometers that the units had not
been sitting undisturbed for six hours or more. As far as I know, the
PPM cannot sense that it is in close proximity to another PPM. The
sampling-methodology issue is quite separate from the technology
issue--at least it is given the current technology. Anyone who doesn't
recognize this is probably dumb enough to accept Arbitron's data at
face value.

-----
Dan Strassberg (dan.strassberg@att.net)
eFax 1-707-215-6367

----- Original Message ----- 
From: "Don A" <donald_astelle@yahoo.com>
To: "Dan Billings" <billings@suscom-maine.net>; "BRI+"
<boston-radio-interest@rolinin.bostonradio.org>
Sent: Saturday, August 23, 2008 1:45 PM
Subject: Re: Arbitron's sampling methodology
isFARmoreimportantthanMrorMrsDePetro's misdeeds


>
> Anyway with PPM...the subject is moot in less than a year.
>