wcop 400 million dollar sound

[Dan.Strassberg]

If you are THAT Bill Lawrence. doesn't WMEX (the 1510 incarnation)
also belong in your signature? And while you worked at WORL, did Len
Libman also work there? I think WORL was his first radio gig--while he
was still at B.U. Later, he became LEN Lawrence, and he also worked at
WMEX, though not under his real name nor under the name of Len
Lawrence; for Mac Richmond, he was Michael J Rhodes Jr. And, of
course, as Len Lawrence, he was at WEEI for many years.

-----
Dan Strassberg (dan.strassberg@att.net)
eFax 1-707-215-6367

----- Original Message ----- 
From: "bernard boehm" <bernie0217@rcn.com>
To: <boston-radio-interest@lists.BostonRadio.org>
Sent: Thursday, September 27, 2007 1:25 PM
Subject: wcop 400 million dollar sound


attorney ross's comments about the 1962 format change for wcop brought
back a flood of memories.
The so called "400 million dollar sound" was thought up at the Plough
radio home office in Memphis. It was supposedly based on the theory
that retail music sales were going into albums..therefore a radio
station should be  playing those album cuts..
However after a prolonged diet of "flying down to rio" by kai winding,
someone must have finally realized no one was listening to their
music.
The highlight of the fiasco came when the execs. from Memphis came to
boston to instruct the staff on how to run the format and to give then
a taste of the 400 million dollar sound..
After the first bland number was played from the podium at the old
Bradford hotel, my old friend ..now the late Dick Brown yelled "wha
tussi"...(the title of the current Orlons hit record)..the silence was
deafening..


thanks for the memories,

Bernard Lawrence Boehm  aka  Bill Lawrence   wbz, weei, wfea, worl,
wcop, wtbs