wcop 400 million dollar sound

[bernard boehm]

attorney ross's comments about the 1962 format change for wcop brought back a flood of memories. 
The so called "400 million dollar sound" was thought up at the Plough radio home office in Memphis. It was supposedly based on the theory that retail music sales were going into albums..therefore a radio station should be  playing those album cuts..
However after a prolonged diet of "flying down to rio" by kai winding, someone must have finally realized no one was listening to their music.  
The highlight of the fiasco came when the execs. from Memphis came to boston to instruct the staff on how to run the format and to give then a taste of the 400 million dollar sound..
After the first bland number was played from the podium at the old Bradford hotel, my old friend ..now the late Dick Brown yelled "wha tussi"...(the title of the current Orlons hit record)..the silence was deafening..


thanks for the memories,

Bernard Lawrence Boehm  aka  Bill Lawrence   wbz, weei, wfea, worl, wcop, wtbs