WODS & WROR Flip To All Christmas

[Garrett Wollman]

<<On Wed, 14 Nov 2007 14:23:10 -0800 (PST), Maureen Carney <m_carney@yahoo.com> said:

> From personal experience with sports television (6 years doing
> traffic for Celtics games and sports news) the auto, fast food,
> movie/DVD and casino advertisers are the most aggressive. We don't
> have a lot of beer or ED stuff - they tend to buy on a national
> level.

The car companies are pretty big national buyers, too; as a regional
sports net you get the regional dearlers' associations, whereas the
networks and national cable get the automakers.  (And of course local
cable gets the single wacko dealer from 30 miles away who bought all
of eastern Mass. because it was cheap, never mind that nobody is going
to drive that far to buy from him.)

I was paying enough attention to the spots on the World Series this
year to note that all three megabrewers (Anheuser-Busch, SABMiller,
and Molson Coors) bought time.  Too bad they only made two spots each
-- after rather fewer than twelve games, one is thoroughly sick of all
of them.

-GAWollman