WODS & WROR Flip To All Christmas

[John Francini]

Okay, so it's obviously a ratings boom for the stations that do it.   
I have no problem at all with a station going to all-Christmas music.

However, I wish they'd wait until 00:00 on the Friday morning after  
Thanksgiving.  Then go full blast.  Otherwise, it makes it seem to me  
that Thanksgiving is a mere 'speed bump' on the way to Christmas.

john




On 13 Nov 2007, at 13:07, Don A wrote:

>
>> Can I ask a (perhaps) dumb question here?
>> If flipping to Christmas music is so unpopular, why do stations do  
>> it?<<
>
> Funny, I understand the reason for your question....after reading  
> all of the various message boards, you would think this is the  
> stupidest idea ever!
>
> It is unpopular among radio geeks, like us.  (Who are mostly male  
> and do too much radio listening.)  ;-)
>
> However, among the general population, while it does turn some  
> listeners away, it more than makes up for that in the number of  
> people it attracts.
>
>> In other words, what happens to the ratings of stations like WODS  
>> and WROR in the Boston Arbitrons during the "holiday drive" book  
>> period?
>
> Typically WODS's Christmas music numbers are "through the roof"!
>
> And that one month in December lingers into the ratings that are  
> delivered January (Fall book), February (PH I Wtr Book) and March  
> (PH II Wtr Book)...as these rating results still carry along the  
> results from December listeners.
>
>> My guess is that they wouldn't  do this unless it gives them an  
>> edge, income-wise, or is, at least,  revenue-neutral.
>
> What I don't understand is how do the agencies in Boston (and  
> nationally) deal with this?
>
> Surely they are savvy enough to know that this is a one-month  
> phenomenon, aren't they?
>
> ...and that 6 months later WODS will be back into it's typical  
> ratings slump?
>
>