The Jibguy's ratings

A. Joseph Ross
Fri May 4 00:37:54 EDT 2007

On 3 May 2007 at 13:55, Dan Strassberg wrote:

> Would the demos improve enough to make the audience something a
> Greater Media sales force could sell to advertisers? No way!
> Remember, anyone GM would hire to sell WJIB believes the too old
> crap as much as the agencies do. 
Well, if I were running a station and wanted to appeal to that 
demographic, I'd tell my sales force that it was up to them to get 
ads for that demographic, their jobs depended on being successful at 
it, and that bonuses would be paid to those who did it well.  Good 
advertising people, given the mission, should be able to figure out 
how to do it.  Those who start by deciding it's impossible should be 
encouraged to work somewhere else.

A. Joseph Ross, J.D.                           617.367.0468
 15 Court Square, Suite 210                 Fax 617.742.7581
Boston, MA 02108-2503           

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