Herald: Finneran bombs in ratings

David Tomm nostaticatall@charter.net
Wed May 2 19:00:50 EDT 2007

Entercom can afford to wait it out.  I'm sure they figured some of the 
older, ultra-conservative listeners would defect, and probably figured 
Dennis and Callahan at WEEI would be the landing spot for that demo.  
With WTKK's morning show in flux as well, they can give Finneran the 
time to find the younger, more centrist audience they were looking for 
in mornings.  If anything, Finneran could wind up being the beneficiary 
of the Imus firing.  The I-man tended to be a more moderate 
conservative, which is closer to Finneran's politics than say Michael 
Graham's or Jay Severin's.  Those listeners may check out WRKO this 
book.  Besides, you can't make a determination this early, especially 
in talk radio.

Dave Tomm
"Mike Thomas"

On May 2, 2007, at 1:48 PM, John Francini wrote:

> Unfortunately, the article doesn't say anything about where the 
> 25-to-54 audience has gone *to*.  Have they gone to WEEI, with "Fatty 
> and the Forehead" holding down the morning court, or somewhere else?
> j
> On 2 May 2007, at 11:33, Bob Nelson wrote:
>> "He may have had a captive audience on Beacon Hill, but thousands of 
>> talk show listeners are fleeing as ratings show ex-House Speaker Tom 
>> Finneran bombing in his new radio career. With the disgraced pol 
>> behind the microphone, WRKO lost nearly one-third of its morning 
>> drive audience among the key category of 25- to 54-year-old adults 
>> this winter compared to the same time last year, according to 
>> Arbitron winter ratings figures obtained by the Herald."
>> http://news.bostonherald.com/localRegional/view.bg?articleid=197979
>> Not sure exactly how much Entercom paid for Finneran or how long the 
>> contract runs for, but not good news for The Talk/Sox
>> Station. Howie Carr (beating Severin in the ratings) and "Big Papi 
>> Strikes Again!" might help make up for it.

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