Herald: Finneran bombs in ratings
Wed May 2 19:00:50 EDT 2007
Entercom can afford to wait it out. I'm sure they figured some of the
older, ultra-conservative listeners would defect, and probably figured
Dennis and Callahan at WEEI would be the landing spot for that demo.
With WTKK's morning show in flux as well, they can give Finneran the
time to find the younger, more centrist audience they were looking for
in mornings. If anything, Finneran could wind up being the beneficiary
of the Imus firing. The I-man tended to be a more moderate
conservative, which is closer to Finneran's politics than say Michael
Graham's or Jay Severin's. Those listeners may check out WRKO this
book. Besides, you can't make a determination this early, especially
in talk radio.
On May 2, 2007, at 1:48 PM, John Francini wrote:
> Unfortunately, the article doesn't say anything about where the
> 25-to-54 audience has gone *to*. Have they gone to WEEI, with "Fatty
> and the Forehead" holding down the morning court, or somewhere else?
> On 2 May 2007, at 11:33, Bob Nelson wrote:
>> "He may have had a captive audience on Beacon Hill, but thousands of
>> talk show listeners are fleeing as ratings show ex-House Speaker Tom
>> Finneran bombing in his new radio career. With the disgraced pol
>> behind the microphone, WRKO lost nearly one-third of its morning
>> drive audience among the key category of 25- to 54-year-old adults
>> this winter compared to the same time last year, according to
>> Arbitron winter ratings figures obtained by the Herald."
>> Not sure exactly how much Entercom paid for Finneran or how long the
>> contract runs for, but not good news for The Talk/Sox
>> Station. Howie Carr (beating Severin in the ratings) and "Big Papi
>> Strikes Again!" might help make up for it.
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