Herald: Finneran bombs in ratings

John Francini francini@mac.com
Wed May 2 13:48:46 EDT 2007

Unfortunately, the article doesn't say anything about where the 25- 
to-54 audience has gone *to*.  Have they gone to WEEI, with "Fatty  
and the Forehead" holding down the morning court, or somewhere else?


On 2 May 2007, at 11:33, Bob Nelson wrote:

> "He may have had a captive audience on Beacon Hill, but thousands  
> of talk show listeners are fleeing as ratings show ex-House Speaker  
> Tom Finneran bombing in his new radio career. With the disgraced  
> pol behind the microphone, WRKO lost nearly one-third of its  
> morning drive audience among the key category of 25- to 54-year-old  
> adults this winter compared to the same time last year, according  
> to Arbitron winter ratings figures obtained by the Herald."
> http://news.bostonherald.com/localRegional/view.bg?articleid=197979
> Not sure exactly how much Entercom paid for Finneran or how long  
> the contract runs for, but not good news for The Talk/Sox
> Station. Howie Carr (beating Severin in the ratings) and "Big Papi  
> Strikes Again!" might help make up for it.

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