Herald: Finneran bombs in ratings
Wed May 2 13:48:46 EDT 2007
Unfortunately, the article doesn't say anything about where the 25-
to-54 audience has gone *to*. Have they gone to WEEI, with "Fatty
and the Forehead" holding down the morning court, or somewhere else?
On 2 May 2007, at 11:33, Bob Nelson wrote:
> "He may have had a captive audience on Beacon Hill, but thousands
> of talk show listeners are fleeing as ratings show ex-House Speaker
> Tom Finneran bombing in his new radio career. With the disgraced
> pol behind the microphone, WRKO lost nearly one-third of its
> morning drive audience among the key category of 25- to 54-year-old
> adults this winter compared to the same time last year, according
> to Arbitron winter ratings figures obtained by the Herald."
> Not sure exactly how much Entercom paid for Finneran or how long
> the contract runs for, but not good news for The Talk/Sox
> Station. Howie Carr (beating Severin in the ratings) and "Big Papi
> Strikes Again!" might help make up for it.
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