Herald: Finneran bombs in ratings

Bob Nelson raccoonradio@mail.com
Wed May 2 11:33:24 EDT 2007


"He may have had a captive audience on Beacon Hill, but thousands of talk show listeners are fleeing as ratings show ex-House Speaker Tom Finneran bombing in his new radio career. With the disgraced pol behind the microphone, WRKO lost nearly one-third of its morning drive audience among the key category of 25- to 54-year-old adults this winter compared to the same time last year, according to Arbitron winter ratings figures obtained by the Herald."

http://news.bostonherald.com/localRegional/view.bg?articleid=197979

Not sure exactly how much Entercom paid for Finneran or how long the contract runs for, but not good news for The Talk/Sox
Station. Howie Carr (beating Severin in the ratings) and "Big Papi Strikes Again!" might help make up for it.



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