Herald: Finneran bombs in ratings
Wed May 2 11:33:24 EDT 2007
"He may have had a captive audience on Beacon Hill, but thousands of talk show listeners are fleeing as ratings show ex-House Speaker Tom Finneran bombing in his new radio career. With the disgraced pol behind the microphone, WRKO lost nearly one-third of its morning drive audience among the key category of 25- to 54-year-old adults this winter compared to the same time last year, according to Arbitron winter ratings figures obtained by the Herald."
Not sure exactly how much Entercom paid for Finneran or how long the contract runs for, but not good news for The Talk/Sox
Station. Howie Carr (beating Severin in the ratings) and "Big Papi Strikes Again!" might help make up for it.
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