WFCR Switches AM Frequencies

[Sean Smyth]

Scott Fybush <scott@fybush.com> wrote:
> 1. It will be selling underwriting for WNNZ and splitting the revenue
> 
> with WFCR. If WNNZ can draw a decent (not huge, just decent) audience
> - 
> not hard to imagine in the Pioneer Valley - that could easily be more
> 
> lucrative than the Fox Sports Radio WNNZ is currently running, 
> especially now that WEEI is playing in the market on FM. Keep in
> mind, 
> too, that CC isn't paying for any of the programming on WNNZ; WFCR
> takes 
> care of all of that.

But won't most people be tuning into WFCR? They have quite a signal and
a decent network of translators. Yes, 640 will be fed some alternate
programming, but not a whole lot. Yes, the programming doesn't cost CC
anything, but neither did Fox Sports Radio.

> Possible 3. It's not hard to imagine that this partnership between CC
> 
> and WFCR could lead to CC selling underwriting for the mothership on 
> 88.5, also. CC has similar partnerships (effectively joint sales 
> agreements, or JSAs) with public radio stations in other markets,
> most 
> notably with KUSC in Los Angeles.

Interesting. Given how underwriting seems to have more and more of a
commercial tint at times, this makes a lot of sense.



 
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