Greater Media tries to reach youth...with HD station

Bob Nelson
Sat Mar 3 11:54:46 EST 2007

Hey kids! Innovative music here from Greater Media and you'll help us program it! Only trouble is you'll
need one of those expensive HD receivers to hear it. (Wouldn't think of putting it on broadcast)

>>But now the Braintree-based broadcaster is looking to lure the often-neglected 18-to-24-year-old audience by asking young adults to help craft a new HD-2 station...about 90 percent of the programming would be music. The kind of music “commercial radio won’t even touch,” she said.

One type of music is something called "shoegaze", a "British-inspired" music where the singers like to
look down at their shoes as they perform. No, that isn't an early April Fools joke.

No word on whether or not GM plans to hand out $200 to each prospective listeners so they can buy
the radio that will actually pick it up.

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