WWZN announces it will stay sports

Dan Strassberg dan.strassberg@att.net
Sun Jun 3 11:06:09 EDT 2007

Well, AFAIK, neither WROL, which carries the Sox in Spanish at night, nor
WBNW, which, effective this season, carries the Sox day games in Spanish,
broadcasts in any language besides English at other times  OTOH, neither of
these stations' mostly brokered-time English-language programming appears to
compete with anything that Entercom broadcasts on WEEI, WRKO, or any of its
other Southern New England properties (AM or FM), whith the possible
exception of WBNW's weekday financial talk shows, which nominally cater to
the same audience as Bob Brinker's weekend shows on WRKO.

Dan Strassberg, dan.strassberg@att.net
eFax 707-215-6367

----- Original Message -----
From: "A. Joseph Ross" <joe@attorneyross.com>
To: <ssmyth@psualum.com>; "Bob Nelson" <raccoonradio@mail.com>; "BostonRadio
Mailing List" <boston-radio-interest@rolinin.bostonradio.org>; "Dan
Strassberg" <dan.strassberg@att.net>
Sent: Sunday, June 03, 2007 2:48 AM
Subject: Re: WWZN announces it will stay sports

> On 1 Jun 2007 at 10:17, Dan Strassberg wrote:
> > No, I didn't recall. What was the reason or alleged reason for WEEI's
> > objection to having a real full-time station carry the Sox in
> > Spanish--as opposed to a Class D AM with low-power nighttime authority
> > (even if it often "forgets" to power down at sunset)? Did Entercom
> > feel that enough of the people who listened to the Sox on WEEI were
> > bilingual and would switch the Spanish broadcasts, if only the Spanish
> > signal were better? I suppose that if that theory were correct, a
> > stronger signal for the Spanish broadcasts could actually cut the
> > ratings for the English broadcasts by a measurable amount. I can
> > imagine 0.1 or maybe even 0.2 share points. Since WWZN never makes it
> > into the ratings, I suppose that if it had gotten the Sox in Spanish
> > and WEEI's ratings for the Sox in English had declined measurably,
> > that small decline would have been the first solid statistical
> > evidence that anyone at all listened to WWZN.
> It would be my guess that having the Sox in Spanish on a station that
> was otherwise an English-language sports station might motivate some
> people who could understand both languages to listen to the Sox in
> Spanish on WWZN and then stay for some of its English sports
> programming.  I can see how WEEI might consider that a threat,
> whereas having the Sox in Spanish on a station that was not otherwise
> a sports station, or one that was all Spanish, might not be seen as
> quite so much of a threat.
> --
> A. Joseph Ross, J.D.                           617.367.0468
>  92 State Street                                   Fax 617.507.7856
> Boston, MA 02109                    http://www.attorneyross.com

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