Howie Carr to WTKK

[Maureen Carney]

It is a trade. WBIX gets a quarter page ad daily
listing their hosts and shows and it hasn't changed in
about 6 months. The Herald also runs promotional ads
for Howie's show and Sports Tonight on FSN New England
- also trades.

--- Dan Strassberg <dan.strassberg@att.net> wrote:

> Many of the USA Network newscasts on WBIX are
> "sponsored" by the Herald. If
> the Herald prints WBIX ads, I suspect that it's a
> tradeout; that is, neither
> the radio station nor the newspaper pays any cash to
> the other. How big are
> the WBIX ads in the Herald and how often do they
> run? WBIX probably mentions
> "this news is brought to you by the Boston Herald"
> 80 times a week.
> 
> --
> Dan Strassberg, dan.strassberg@att.net
> eFax 707-215-6367
> 
> ----- Original Message -----
> From: "Laurence Glavin" <lglavin@mail.com>
> To: <ssmyth@psualum.com>; "Bob Nelson"
> <raccoonradio@mail.com>;
> <boston-radio-interest@rolinin.bostonradio.org>
> Sent: Tuesday, July 10, 2007 1:49 PM
> Subject: Re: Howie Carr to WTKK
> 
> 
> > >----- Original Message -----
> > >From: "Sean Smyth"
> > >To: "Bob Nelson" ,
> boston-radio-interest@rolinin.bostonradio.org
> > >Subject: Re: Howie Carr to WTKK
> > >Date: Tue, 10 Jul 2007 00:38:45 -0700 (PDT)
> > >Bob Nelson wrote:
> > > Herald says Howie got very good ratings in key
> demos and literally
> > > millions of ad dollars
> > > could now be migrating to Greater Media...
> > >Of course they're going to say that ... the
> Herald has a vested
> > >interest!
> >
> > >Given the way the Herald has pimped this, it
> sounds like Pat Purcell
> > >may have had a hand in it. WEEI seems to be a big
> advertiser in the
> > >Herald's sports section, and pissing off Entercom
> isn't a good deal --
> > >given the health of newspapers nowadays, losing
> any decent-sized
> > >advertiser is a noteworthy hit.
> >
> > Don't forget...the Herald still has the valuable
> WBIX account!
> >
> >
> > --
> > We've Got Your Name at http://www.mail.com!
> > Get a FREE E-mail Account Today - Choose From 100+
> Domains
> >
> >
> 
> 
> 
> 




       
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