Howie Carr to WTKK

[Dan Strassberg]

Many of the USA Network newscasts on WBIX are "sponsored" by the Herald. If
the Herald prints WBIX ads, I suspect that it's a tradeout; that is, neither
the radio station nor the newspaper pays any cash to the other. How big are
the WBIX ads in the Herald and how often do they run? WBIX probably mentions
"this news is brought to you by the Boston Herald" 80 times a week.

--
Dan Strassberg, dan.strassberg@att.net
eFax 707-215-6367

----- Original Message -----
From: "Laurence Glavin" <lglavin@mail.com>
To: <ssmyth@psualum.com>; "Bob Nelson" <raccoonradio@mail.com>;
<boston-radio-interest@rolinin.bostonradio.org>
Sent: Tuesday, July 10, 2007 1:49 PM
Subject: Re: Howie Carr to WTKK


> >----- Original Message -----
> >From: "Sean Smyth"
> >To: "Bob Nelson" , boston-radio-interest@rolinin.bostonradio.org
> >Subject: Re: Howie Carr to WTKK
> >Date: Tue, 10 Jul 2007 00:38:45 -0700 (PDT)
> >Bob Nelson wrote:
> > Herald says Howie got very good ratings in key demos and literally
> > millions of ad dollars
> > could now be migrating to Greater Media...
> >Of course they're going to say that ... the Herald has a vested
> >interest!
>
> >Given the way the Herald has pimped this, it sounds like Pat Purcell
> >may have had a hand in it. WEEI seems to be a big advertiser in the
> >Herald's sports section, and pissing off Entercom isn't a good deal --
> >given the health of newspapers nowadays, losing any decent-sized
> >advertiser is a noteworthy hit.
>
> Don't forget...the Herald still has the valuable WBIX account!
>
>
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