[B-R-I] Re: Herald: WTKK lineup changes

Laurence Glavin lglavin@mail.com
Thu Jan 4 16:05:41 EST 2007

>----- Original Message -----
>From: "Don A." 
>To: "Laurence Glavin" , "Bob Nelson" , "BostonRadio Mailing List" 
>Subject: Re: [B-R-I] Re: Herald: WTKK lineup changes
>Date: Thu, 4 Jan 2007 12:53:54 -0500

>If you listen to WTKK, they have a lot of local/retail spots that do not
>depend on the ratings. They love to hear Severin talking about Ken's Steak
>House, or Barnicle pitching Autolines.

Let me get this straight: radio in general is in a constant state of turmoil
because of declining listening patterns (I believe a firm called
Bridge Media has chronicled this) and defections of advertisers 
themselves to other media.  Yet a powerful radio station in a major 
market keeps a guy on-the-air so a few business owners can get a "thrill"
by hearing a couple of the station's employees voice their spots!  Duh.

>He is a current fill-in host on MSNBC.

I occasionally view MSNBC, especially Keith Olbermann, but it's still the 
third-ranked cable news outlet.  If the population at-large is only
dimly aware of several of their headliners (Tucker Carlson, Joe Scarborough),
where does that place fill-ins?

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