WBZ-TV 4 rebranding

[Steve Ordinetz]

"Doug Drown" wrote...

> Heritage calls do make a difference.  I remember cringing when, in the
> early
> '70s, WMEX rechristened itself "X-15."  I thought, "And the point of this
> is
> . . . ?"

Sometimes heritage works against you when you're trying to appear fresh
and hip.  I'm sure WMEX went with the "X-15" handle to jump on the
Q-format bandwagon which was the format fad du jour around '73-74.  Maybe
they thought the WMEX calls were associated with good guys radio and they
wanted to ditch that image.