WBZ-TV 4 rebranding

Don A Donad_astelle@yahoo.com
Mon Feb 5 15:03:49 EST 2007

> CBS4 was almost perfect branding, and they should have left it alone. 
> It was a dead-on reflection of how the average viewer uses television.

"Almost" is right....Except that it de-emphasized the localism...

And localism is one of their strengths.

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