WBZ-TV 4 rebranding

[Sid Schweiger]

>>If you are lucky enough to have heritage calls like that 
you can only hope to have heritage consultants who finally get it.<<

Please.  The only people to whom TV station call signs matter, heritage
or not, are the geeks and DXers.  Who do you know, outside the
broadcasting business and the DX community who actually uses a TV
stations' call sign for anything?

CBS4 was almost perfect branding, and they should have left it alone. 
It was a dead-on reflection of how the average viewer uses television.



Sid Schweiger
IT Manager, Entercom New England
WAAF - WEEI AM/FM - WKAF - WMKK - WRKO - WVEI AM/FM
20 Guest St / 3d Floor
Boston MA  02135-2040
Phone: 617-779-5369
Fax: 617-779-5379
E-Mail: sid@wrko.com