WBZ-TV 4 rebranding

Stephanie Weil stephanie@gordsven.com
Mon Feb 5 15:10:19 EST 2007

On Mon, February 5, 2007 14:57, Sid Schweiger wrote:

> CBS4 was almost perfect branding, and they should have left it alone.
> It was a dead-on reflection of how the average viewer uses television.

Yup.  Heck, most people just call it "Channel 4" or "Channel 56" or whatever.

Or maybe, MAYBE, CBS/CW/Fox, etc.

I've never heard of anyone call a TV station "ABC 7" or "CW-11" or
"Univision 41".  It's always just "flip on Channel 41".


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