WBZ-TV 4 rebranding

[Bill O'Neill]

Sid Schweiger wrote:

> Please.  The only people to whom TV station call signs matter, heritage
> or not, are the geeks and DXers.  Who do you know, outside the
> broadcasting business and the DX community who actually uses a TV
> stations' call sign for anything?
>   

Please and thank you.  It's not about calls in general.  It's about how 
the WBZ calls are, indeed, superior branding in this instance.  To 
discount calls as a pure geek-thing (not that there is anything wrong 
with that) is dismissive of, well, smart stuff.

> CBS4 was almost perfect branding, and they should have left it alone. 
> It was a dead-on reflection of how the average viewer uses television.
>
>   

Dead-on. Apply directly to your ratings diary. Dead-on. Apply directly 
to your ra....  Oh, that didn't happen in this case?  Who knew?


Bill O'Neill