WBZ-TV 4 rebranding

Bill O'Neill me@billoneill.us
Mon Feb 5 15:49:52 EST 2007

Sid Schweiger wrote:

> Please.  The only people to whom TV station call signs matter, heritage
> or not, are the geeks and DXers.  Who do you know, outside the
> broadcasting business and the DX community who actually uses a TV
> stations' call sign for anything?

Please and thank you.  It's not about calls in general.  It's about how 
the WBZ calls are, indeed, superior branding in this instance.  To 
discount calls as a pure geek-thing (not that there is anything wrong 
with that) is dismissive of, well, smart stuff.

> CBS4 was almost perfect branding, and they should have left it alone. 
> It was a dead-on reflection of how the average viewer uses television.

Dead-on. Apply directly to your ratings diary. Dead-on. Apply directly 
to your ra....  Oh, that didn't happen in this case?  Who knew?

Bill O'Neill

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