WBZ-TV 4 rebranding
Mon Feb 5 15:24:55 EST 2007
>>"Almost" is right....Except that it de-emphasized the localism...
And localism is one of their strengths.<<
Again, a call sign is irrelevant to most viewers for that purpose too.
No average viewer associates a call sign with a local newscast. It's
been "NewsCenter 5" for several decades now, and viewers don't seem to
have any trouble finding it, if that's their preference.
IT Manager, Entercom New England
WAAF - WEEI AM/FM - WKAF - WMKK - WRKO - WVEI AM/FM
20 Guest St / 3d Floor
Boston MA 02135-2040
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