WBZ-TV 4 rebranding

[Sid Schweiger]

>>"Almost" is right....Except that it de-emphasized the localism...

And localism is one of their strengths.<<

Again, a call sign is irrelevant to most viewers for that purpose too. 
No average viewer associates a call sign with a local newscast.  It's
been "NewsCenter 5" for several decades now, and viewers don't seem to
have any trouble finding it, if that's their preference.



Sid Schweiger
IT Manager, Entercom New England
WAAF - WEEI AM/FM - WKAF - WMKK - WRKO - WVEI AM/FM
20 Guest St / 3d Floor
Boston MA  02135-2040
Phone: 617-779-5369
Fax: 617-779-5379
E-Mail: sid@wrko.com