WBZ-TV 4 rebranding

Don A Donad_astelle@yahoo.com
Mon Feb 5 15:32:42 EST 2007

>>>"Almost" is right....Except that it de-emphasized the localism...
> And localism is one of their strengths.<<
> Again, a call sign is irrelevant to most viewers for that purpose too.

Most is right....Unless the call sign has a history...and a reputation..and 

And WBZ has that....

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