WBZ-TV 4 rebranding

Garrett Wollman wollman@csail.mit.edu
Mon Feb 5 15:22:51 EST 2007

<<On Mon, 05 Feb 2007 12:57:45 -0700, "Sid Schweiger" <sid@wrko.com> said:

> Please.  The only people to whom TV station call signs matter, heritage
> or not, are the geeks and DXers.  Who do you know, outside the
> broadcasting business and the DX community who actually uses a TV
> stations' call sign for anything?

I don't think the actual call sign of channel 4 is at all relevant to
this exercise.  It's about branding and synergy; if you own the market
for (commercial) radio news in town under the brand "WBZ", it's just
plain common sense to brand your television news likewise.  If done
well, the two media can reinforce each other.  If done poorly, of
course, each one can drag the other down.


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