It's not WEEI vs. WCRB - it's WEEI *and* WCRB

[Howard Glazer]

----- Original Message -----
From: Sean Smyth <sean.smyth@yahoo.com>
>
> Could classical work on AM?
>

That's where it is in Hartford, on 1290, and you won't find it in the
ratings. WCCC 106.9 simulcasts it on its HD-2 stream. It's bird-fed
Beethoven Radio music and hosts, with local ads and coming events
announcements sprinkled in.

I'd imagine that classical on AM in Boston would do similar non-numbers.
Most of the existing CRB audience would scatter to other stations and/or
other formats, or abandon radio for their CD or MP3 collections. I could see
more of that audience buying HD receivers than following the music over to
AM.

Howard