Rumba: no ratings, but ad money?

David Tomm
Mon Apr 9 07:29:30 EDT 2007

That would be TRL Latino.  This countdown started up a couple of years 
ago when the Reggaton music craze swept the US Hispanic community.  The 
show is popular on Spanish CHR's and English language rhythmic CHR's in 
heavily hispanic markets.  The English/Spanish mix in talkups is by 
design, as the show targets second and third generation Hispanics 18-34 
who are equally versed in both languages.

This show is an offshoot of the TRL Weekend Countdown, which MTV has 
syndicated for several years now. There are mainstream and rhythmic 
versions of TRL.  It's not nearly as popular as Rick Dees or American 
Top 40 with Ryan Seacrest.  At this point I think TRL Latino may have 
more affiliates than it's mainstream English language counterpart.  I 
think they have affiliage

-Dave Tomm
"Mike Thomas"

On Apr 6, 2007, at 4:57 PM, Paul Hopfgarten wrote:

> WNNW-800 also runs a Spanish-English hybrid Top 30 show put out by MTV 
> each
> Saturday. Even the DJ will freely mix English and Spanish in her 
> monologue,
> and the 30 hits are about 60/40 English Language
> Paul Hopfgarten
> Derry, New Hampshire
> -----Original Message-----
> From:
> [] On 
> Behalf Of
> Laurence Glavin
> Sent: Friday, April 06, 2007 2:57 PM
> To: Larry Weil; 'Bob Nelson'; 'BostonRadio Mailing List'
> Subject: RE: Rumba: no ratings, but ad money?
> ----- Original Message -----
> From: "Larry Weil"
> To: "'Bob Nelson'" , "'BostonRadio Mailing List'"
> Subject: RE: Rumba: no ratings, but ad money?
>> Date: Fri, 6 Apr 2007 14:23:47 -0400
>> -----Original Message-----
>> From: Bob Nelson
>> Sent: Friday, April 06, 2007 1:48 PM
>> To: BostonRadio Mailing List
>> Subject: Rumba: no ratings, but ad money?
>> It was noted that in the latest 12 plus ratings, Rumba 1200 y
>> 1430 didn't show up at all.
>> Are the ratings books sent out in English only? It my be that Spanish
>> speaking people are de-facto excluded from the ratings surveys.
>> Larry Weil
>> Lake Wobegone, NH
> Two ethic outlets DID show up in the ratings:  WUNR-AM 1600 COL 
> Brookline
> and WNNW-AM 800 (1/2 the wavelength of the former) COL Lawrence.  WUNR 
> has
> some programs in Creole French, WNNW is almost all Spanish...the only
> exception: commercials in English!  I think it's a bit strange that 
> 1330 COL Waltham doesn't appear on the list;  it has a solid signal 
> over
> the urban area it serves.  It's owned by a conglomerate,
> Beasley Broadcasting, that owns mainstream outlets elsewhere.  Do
> you think it might do better than WXKS-AM/WKOX did if they picked up
> progressive talk?
> =
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