Rumba: no ratings, but ad money?
Donna Halper
dlh@donnahalper.com
Fri Apr 6 14:25:06 EDT 2007
>Laurence wrote--
>
>I think the radio entity that runs WWZN is called "Vulcan Radio" or something
>like that, and they recently sold their Los Angeles 50 KW outlet, so Mr.
>Allen MAY be tiring of his radio venturing. Speaking of ads, even
>now that we're in EDST, I can still pick up WWKB-AM 1520 in Buffalo just
>as Stephanie Miller is starting and I listen for about an hour-and-a-half
>and the breaks are just LOADED with spots (one or two promos, almost no PSA's)
>just the opposite of the WXKS-AM/WKOX progressive talk experience.
And that is the re-broadcast of Steph's show, which airs in the
morning. WWKB's numbers doubled in the most recent book-- I think
they're up to a respectable 1.4 and yes they have actually got
commercials, because they have actually got a sales staff!
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