Rumba: no ratings, but ad money?

[Laurence Glavin]

>----- Original Message -----
>From: "Bob Nelson" 
>To: "BostonRadio Mailing List" 
>Subject: Rumba: no ratings, but ad money?
>Date: Fri, 06 Apr 2007 12:48:17 -0500

>It was noted that in the latest 12 plus ratings, Rumba 1200 y 1430 
>didn't show up at all.
>But maybe they still could make a few bucks despite that?
>It may sound weird that stations which don't show up in the ratings 
>still make money
>but supposedly formats like (all-syndicated) sports, religion, and
>maybe even ethnic supposedly bill well despite lackluster ratings or
>none at all. If anything these are low budget operations and somehow
>they find the money from advertising.

>Why is WWZN still doing sports if it doesn't show up in the ratings?
>(Is Paul Allen enjoying wasting his money, or do they actually rake in
>a few bucks from running Sporting News Radio?) 

I think the radio entity that runs WWZN is called "Vulcan Radio" or something
like that, and they recently sold their Los Angeles 50 KW outlet, so Mr.
Allen MAY be tiring of his radio venturing.  Speaking of ads, even
now that we're in EDST, I can still pick up WWKB-AM 1520 in Buffalo just
as Stephanie Miller is starting and I listen for about an hour-and-a-half
and the breaks are just LOADED with spots (one or two promos, almost no PSA's)
just the opposite of the WXKS-AM/WKOX progressive talk experience.


=
Search for products and services at: 
http://search.mail.com