Rumba: no ratings, but ad money?

[Laurence Glavin]

----- Original Message -----
From: "Larry Weil" 
To: "'Bob Nelson'" , "'BostonRadio Mailing List'" 
Subject: RE: Rumba: no ratings, but ad money?
>Date: Fri, 6 Apr 2007 14:23:47 -0400
> -----Original Message-----
> From: Bob Nelson
> Sent: Friday, April 06, 2007 1:48 PM
> To: BostonRadio Mailing List
> Subject: Rumba: no ratings, but ad money?
>
> It was noted that in the latest 12 plus ratings, Rumba 1200 y 
> 1430 didn't show up at all.
>Are the ratings books sent out in English only? It my be that Spanish
>speaking people are de-facto excluded from the ratings surveys.
>Larry Weil
>Lake Wobegone, NH

Two ethic outlets DID show up in the ratings:  WUNR-AM 1600 COL Brookline
and WNNW-AM 800 (1/2 the wavelength of the former) COL Lawrence.  WUNR has
some programs in Creole French, WNNW is almost all Spanish...the only
exception: commercials in English!  I think it's a bit strange that WRCA-AM
1330 COL Waltham doesn't appear on the list;  it has a solid signal over
the urban area it serves.  It's owned by a conglomerate,
Beasley Broadcasting, that owns mainstream outlets elsewhere.  Do
you think it might do better than WXKS-AM/WKOX did if they picked up
progressive talk?


=
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