Arbitron to list non-comm stations

[Sid Schweiger]

>>A post to the NYC Radio message board suggested that inclusion of
NPR stations to the regular ratings could push some commercial outlets 
out of the Top 10 in their respective markets, a somewhat meaningless
marker really, but some people are spooked by numbers (ask the
residents of Gallup, NM who got Route 666's number changed by the
Department of Trensportation).<<

No.  It's a COMPLETELY meaningless marker.  Nothing changes except the 12+ beauty contest which is released to the press, which practically no one inside the radio business cares about.  Non-comms have been showing up in the Maximi$er and Tapscan software for a long time, and are about to start showing up in the printed book which is being made available online to Arbitron subscribers for the first time.

The only people likely to be "spooked by numbers" are those who didn't already know, for example, that a certain university-owned non-comm FM is a top-5 station in morning drive.



Sid Schweiger
IT Manager, Entercom Boston LLC
WAAF - WEEI AM/FM - WKAF - WMKK - WRKO - WVEI AM/FM
20 Guest St / 3d Floor
Boston MA  02135-2040
Phone: 617-779-5369
Fax: 617-779-5379
E-Mail: sid@wrko.com