credit where credit is due

Daniel Billings billings@suscom-maine.net
Sat Sep 23 17:14:59 EDT 2006


I think much of the criticism of Air America's performance is a reaction to
the huge amount of hype that occurred when the network hit the air.  The
mainstream media made it seem like the network was the biggest thing to
happen in radio since FM.  

-- Dan Billings, Bowdoinham, Maine

> -----Original Message-----
> From: boston-radio-interest-bounces@rolinin.BostonRadio.org
> [mailto:boston-radio-interest-bounces@rolinin.BostonRadio.org] On Behalf
> Of Donna Halper
> Sent: Saturday, September 23, 2006 5:08 PM
> To: Boston Radio
> Subject: credit where credit is due
> 
> Since several nice folks on this board are always quick to write how
> Air America is a failure, may I point you to the Springfield MA
> book?  My theory has always been that niche formats succeed in
> certain markets.  WHMP (Northampton/Springfield) dumped nearly all of
> its right-wing talkers over the past year and moved to a combination
> of AAR and Jones (Thom Hartmann, Stephanie Miller, etc).  I notice
> their numbers have gone from a .08 to a 1.6  ... Okay fine, it's not
> top 5, but in a market dominated by 5 colleges, I think they made the
> right move and it seems to be paying off-- they run a lot of local
> features, lots of local news, and progressive talk, and every time I
> listen to them, they are nearly sold out.
> 





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