WILD AM&FM Underwriting Messages Still On Tavis Smiley Show
Wed Sep 6 23:33:39 EDT 2006
I'm sure Radio One would do that, if they actually cared anymore. With
the sale of the FM, R1 is pretty much done doing business in Boston.
They flipped the format of the AM simply to prep for it's eventual
sale. Most of the staff at Radio One/Boston have already been let go.
They may not even have a sales staff anymore. Underwriting
announcements on public television isn't anywhere on their radar
screen. They're too busy seeking out potential buyers for 1090 so they
can get out of this market.
On Sep 6, 2006, at 5:58 PM, Laurence Glavin wrote:
> Last week I mentioned that by pure happenstance (is there ever any
> soiled happenstance?)
> I observed the opening of The Tavis Smiley Show on WGBX-TV, wherein an
> message for WILD-FM appeared. It used the slogan that WILD-FM used in
> the recent past
> BEFORE the WAAF handoff; later, at the conclusion of the Tavis :)
> show, WGBX-TV
> ran an underwriting message by WILD-AM, News-Talk 1090 (no more!).
> That was in late August just a few days after the switcheroo...so I
> again taped the intros and outros of the Tavis :) airings first on
> and then again on WGBH-TV. The messages are still there, only a promo
> for WILD-AM
> leads, and one for WILD-FM closes the presentation. So in a new
> month, the
> underwriting messages are still there and have not been altered to
> the new reality. If anyone at WILD-AM is on the ball, and if a
> contract to
> keep WILD promos on the air is still in effect, they should quickly
> write new
> ones for WILD-AM alone.
> Play 100s of games for FREE! http://games.mail.com/
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