Herald: Ch 4 going back to "WBZ" brand

[A. Joseph Ross]

On 21 Nov 2006 at 12:43, Bob Nelson wrote:

> I remember the promos they ran when they did the network affiliation
> switch. Liz Walker was saying "I'm still gonna be here, Jack's still
> gonna be here..." As if people assumed that the network switch would
> be taking away the local newscasters! Well, the decision to "brand"
> them did deprive their identity of those heritage WBZ calls.

I didn't think they began to say "CBS4" instead of WBZ-TV when the 
affiliate switch took place.  It was my recollection that the 
ownership change came some time after the affiliate switch, and the 
use of CBS4 as the brand came still later. 

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A. Joseph Ross, J.D.                           617.367.0468
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