Herald: Ch 4 going back to "WBZ" brand

[Garrett Wollman]

<<On Wed, 22 Nov 2006 00:35:57 -0500, "A. Joseph Ross" <joe@attorneyross.com> said:

> I didn't think they began to say "CBS4" instead of WBZ-TV when the 
> affiliate switch took place.  It was my recollection that the 
> ownership change came some time after the affiliate switch, and the 
> use of CBS4 as the brand came still later. 

*Much* later -- within this millennium.  (Assuming we're still talking
about the news branding here.)  Remember after the affiliation swap in
1995, they went through that period of "News 4 New England" and then
the "Circle 4 Ranch" (as Bob Lobel put it) before becoming "CBS 4
News".

-GAWollman